Branding: My Take On Inventing New Products and Positionings.
With every project, whether its for new products or brand positioning, we run 2 half-day invention workshops. The first with a dozen or so key client members. In the second workshop we invite 14 creative souls from a list of almost 300. These are people whose vocations or avocations are ...
Writing Copy that Sells
The most effective way to write copy that sells is to explain how the product or service can benefit the customer. Customers buy benefits not features, and in most cases they can go to any online site or retail store to purchase that product or service. Therefore, you have to ...
How to Make the Most of Your Retail Business Brochure
A retail business brochure is an effective way to put your businesss information, services and products in the hands of customers and prospective customers. When it is done well, a retail business brochure can be an effective marketing tool to help you bring in increased sales and new customers. You ...
Advertising with Promotional Giveaways
Are you looking for simple means to grab attention, build stronger relationships, motivate employees or gain interest in your business? Then youve come to the right place. All of these things take time and careful plans of action to achieve optimum results. However, adding promotional giveaways into the mix can ...
Business Marketing Essentials
Business marketing is one of the key aspects of any business and your strategy must be well thought out and implemented if you want your business to become noticed and to get the customer base that you desire. If you get the business marketing strategy right, that means that your ...
