The people who head up marketing departments at companies are known as Marketing Managers. This is a senior role that requires a great deal of multi disciplinary experience, as well as strong communication, leadership, and organisational attributes.

An Assistant Marketing Manager is someone whose role it is to help Marketing Managers run the marketing department of a firm. Usually this involves setting up and seeing through market research projects and ensuring that the production and creative teams are working well together. The attributes required for this role are much the same as would be required for a Marketing Manager, although less experience is required.

The people that are in charge of branding a particular product or company are known as Brand Managers or Product Managers. They have to make sure that the brand continues to appeal to its audience, and stays relevant to the market. Good creative and researching skills are important.

The Copywriters at an advertising agency create all the written material used in a marketing campaign. They are responsible for writing such things as press releases, advertisement content, web content, speeches, reports, and mail outs. Needless to say, excellent written communications skills are essential in this role, and it helps to be creative.

The written work produced by the Copywriters at an agency need to be checked by Copy Editors for spelling and grammar mistakes before it goes out. Excellent reading and writing skills are a must for this type of role.

Events and Trade Shows are a big part of many promotional campaigns, and it is up to Event Managers to make sure that these presentations go with a bang. Every single aspect of a trade show or event demonstration is their responsibility, from booking the venue to making taking down the demo booth at the end of the day.

Account Directors and Account Supervisors are responsible for all communications between an agency and an existing or potential client. The job mainly involves giving presentations, supervising Account Managers, and communicating with the clients whenever it is required. Good interpersonal skills, especially diplomacy, and strong organisational abilities are vital in this role.

An Account Manager or Senior Account Executive is basically the person in charge of publicity campaigns. They have to create the strategy for a campaign and ensure that it is carried out effectively. Excellent creative and organisational skills are required for this role.