Some people think that once a booklet is printed, their job is done. This may actually be a mistake. If you create booklets on a yearly or regular basis and always use a booklet printing template for them, you should really think this through. The world is very dynamic, and you should always change the design and layout of your booklets to match existing trends.

Do not be static or you will be left out by the times. In this fast paced world, even booklet printing should evolve even if their fundamental content is unchanged. In this article, you will learn how to review your existing booklet and update its design. This will help you produce a fresh and new full color booklet ready for release.


Review your theme:
First, go through your booklet and review its design theme. It might be Greco-Roman classic, Japanese minimalist or abstract art. In addition, you might have used a popular movie as a design reference when you designed the booklet a few months ago. Look for these themes and see if they are still a prevailing norm.

Compare it to existing popular themes. If you find your older theme lacking, which is usually the case then you need to update your theme. Now, just choose a new theme to use for the template and start updating. Simply go through your booklet once piece at a time and change each layout to the fresher theme you chose.

Listen again to the tone of your content:
Next, read through your booklet again and “listen” to the content. You might have used a more formal or functional tone when you wrote your instructional booklet. When you update your booklet design, why not update your tone as well.

From a functional and clinical tone, you might want to switch to a conversational or light tone. If you were happy and friendly on the last booklet, why not use a more professional view? The goal here is to sound new and fresh for the new booklet printing. Therefore, change the tone and you will be presenting a new view on your old content.

Try newly available fonts:
A lot of new fonts are released each year. Of course, some fonts are considered classics. However, the new fonts being released nowadays are getting better in the looks department. So why not use them. If you are still using “Times New Roman” you really are back in the old days. Update your booklet with a new font and you will see how it makes a difference.

Update your visuals:
Lastly, update your images and pictures. Full color booklets have the advantage of carrying beautiful pictures. However, if you print the same pictures and images for your booklet design as the years go by they will get boring. In some cases, people will actually forget the reference connected to such an image. So always update your images so that your color booklet looks new and fresh. In fact, if you have time, redesign your company logo or project motif. People will think it is a whole new booklet and not a re-release of the old one.

Those are the things you need to remember when updating your booklet design. This is a good yearly practice as you produce your full color booklets. If you are unfamiliar with the existing trends, ask your booklet printing company about the popular booklet designs they are currently printing. Keeping your booklet fresh and up to date keeps their usefulness well into the years, so always update when you can. Kaye Z. Marks is an avid writer and follower of the developments in booklet printing industry that benefit small to medium-scale businesses.