by McKerns Development

You have reached a pinnacle; your marketing plan is complete. Immediately you think - Am I missing something?

In Part One you visited the first seven (7) essential elements of a successful Marketing Plan. Here are the other nine (9) essential elements of your Marketing Plan. (a ? g appear in Part One.)

1. The Marketing Plan ? A roadmap to Strategic Marketing and Business Development.

h.) The Marketing Plan defines your approach to conducting business. A virtual online presence? A physical office or business? Both? How will you interact with your chosen market? How else might you make contact with your market?

i.) The Marketing Plan identifies your sales cycle. Will you capture your market in one visit, two or several? How will you get clients to trust you, join with or interact with you?

j.) The Marketing Plan identifies all strategies and tactics for business success. The Marketing Plan uses all these elements and sets up a calendar of action for contact and frequency: Press, PR, media relations, direct mail, postcards, letters, e-mail, newsletters, podcasts, webcasts, white papers, speaking engagements, tv, radio, tradeshows, professional meetings, charitable and community participation and other outreach strategies.

k.) The Marketing Plan lists up to 100 specific and actionable items to consistently build your business. The Plan formalizes all marketing and business development concepts into specific actionable items, timelines and deliverables.

l.) The Marketing Plan defines a program for ongoing business consultation and internal dialog to plan, define and refine all aspects of your strategic business approach.

m.) The Marketing Plan identifies all potential methods for Business Development. The Plan outlines a consistent way to identify and deliver leads, sources and contacts on a daily, weekly and monthly basis.

n.) The Marketing Plan lists all ways that your business delivers results to current customers and itemizes the methods you will use to make contact with future potential clients.

o.) The Marketing Plan provides for a Public Relations, Press and Media Relations program, providing company recognition and publicity at little or no cost. An active public relations campaign includes press releases that are professionally written, sent out to the media and newswires and posted to your website.

p.) The Marketing Plan identifies Media Feature Stories and articles that should be written about your firm. The Plan outlines a method to have Feature stories written, developed and placed.

In Part One of My Marketing Plan is Complete ? Am I Missing Something? you learned the first seven essential items to a marketing plan; in Part Two you learned the remaining nine. A Marketing Plan is your roadmap to success; once created, revisit it often. McKerns Development, PR, Marketing, Business Development, works with professional firms and small business owners to increase visibility, promote their projects and services, reach the right customers and build business. For unique service packages, free resources and information about building your business visit www.freewebs.com/mckernsdevelopment Leslie McKerns, BA, BS, AIA Allied, FL Licensed Designer, Professional Member Gold Coast Public Relations Council, Board Member of American Lung Association, is a publicist and business development specialist, a consistent contributor to major magazines and newspapers, and the Real Estate Editor of CitySmart magazine.